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Data protection

Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide this data has no consequences. This only applies insofar as no indication to the contrary is given in the subsequent processing operations.

“Personal data” means any information relating to an identified or identifiable natural person.

Server-Logfiles

You can visit our websites without providing any personal information.

Every time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website as well as for the improvement of our offer.

Your data may be transferred to third countries outside the European Union for which an adequacy decision has been taken by the EU Commission. In the absence of an adequacy decision by the EU Commission, e.g. for transfers to the USA, data transfers are based on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-dataprotection/standard-contractual-clauses-scc_de

Contact

Responsible party
Contact us if you wish. The contact details of the data controller can be found in our legal notice.

Initiating contact with the customer by email

If you initiate business contact with us by email, we will collect your personal data (name, email address, message text) only to the extent provided by you. The data processing serves the purpose of handling and answering your contact request.

If the contact serves to carry out pre-contractual measures (e.g. advice in the case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) lit. b GDPR.

If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in processing and responding to your enquiry. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6(1)(f) GDPR for reasons arising from your particular situation.

We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Collection and processing when using the contact form

When using the contact form, we collect your personal data (name, email address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. If the contact serves to carry out pre-contractual measures (e.g. advice in the case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) lit. b GDPR.

If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in processing and responding to your enquiry. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6(1)(f) GDPR for reasons arising from your particular situation.

We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Customer account orders

Customer account
When opening a customer account, we collect your personal data to the extent specified there. The purpose of the data processing is to improve your shopping experience and to simplify the order processing. The processing is based on Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and forwarding of personal data for orders

When you place an order, we collect and process your personal data only insofar as this is necessary for the fulfilment and processing of your order and for dealing with your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide will result in no contract being concluded. The processing is based on Art. 6 (1) lit. b GDPR and is necessary for the performance of a contract with you.

Your data is passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of the data transfer is limited to a minimum.

Your data may be transferred to third countries outside the European Union for which the EU Commission has issued an adequacy decision. In the absence of an adequacy decision by the EU Commission, e.g. for transfers to the USA, data transfers are based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standardcontractual-clauses-scc_de

Advertising

Use of the email address for sending newsletters

a. Type and scope of data processing

On our website, you have the option of subscribing to a free newsletter. In order to be able to send you the newsletter regularly, we need the following information from you: E-mail address

When sending our newsletter, we work together with the service provider Klaviyo (125 Summer St, Floor 6, Boston, MA 02111, USA), which processes your data on our behalf and ensures that the e-mails are sent correctly. Your data will not be passed on to third parties in connection with the sending of newsletters.

In this context, personal data may be transferred to countries outside the EU/EEA, in particular to the USA. In order to be able to guarantee adequate protection of your personal data in the event of the transfer of personal data to such so-called third countries, we have concluded so-called EU-US standard contractual clauses with Klaviyo. The USA is assessed by the European Court of Justice as a country with an inadequate level of data protection according to EU standards. Due to the lack of an adequacy decision and without appropriate safeguards, there is a particular risk that your data may be processed by US authorities for control and monitoring purposes, possibly also without any legal remedy. Furthermore, we are in constant exchange with the service provider to ensure the protection of your personal data with any additional measures that may be necessary.

Further information on data protection can be found on the website of the service provider: https://www.klaviyo.com/privacy.

For sending the newsletter, we use the so-called double opt-in procedure, i.e. we will only send you the newsletter if you first confirm your registration via a confirmation e-mail sent to you for this purpose by means of a link contained therein. In this way, we would like to ensure that only you yourself, as the owner of the e-mail address provided, can register for the newsletter. Your confirmation must be sent promptly after receipt of the confirmation e-mail, otherwise your newsletter registration will be automatically deleted from our database.

b. Legal basis

The data processing described above for the purpose of contacting you is carried out in accordance with Art. 6 Para. 1 lit. a DSGVO on the basis of the declaration of consent voluntarily submitted by you.

c. Storage period

Your e-mail address and, optionally, title and name will be stored for as long as you have subscribed to the newsletter. After unsubscribing from the newsletter, your e-mail address and other data will be deleted. You can unsubscribe from the newsletter by using the unsubscribe link which is included in every newsletter. Further storage may take place in individual cases if required by law.

Use of the email address for the sending of direct advertising
We use your email address, which we have received in connection with the sale of a good or service, to send you electronic advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. The provision of the email address is necessary for the conclusion of the contract. Failure to provide will result in no contract being concluded. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising the objection can be found in the legal notice. You can also use the link provided for this purpose in the promotional email. This does not incur any costs other than the transmission costs according to the basic rates.

Shipping service provider Merchandise management

Forwarding of the email address to shipping companies for information about the shipping status
We pass on your email address to the transport company as part of the contract processing, provided you have expressly agreed to this in the order process. The purpose of this transfer is to inform you by email about the shipping status. The processing is based on Art. 6 (1) lit. a GDPR with your consent. You may withdraw your consent at any time by notifying us or the carrier without affecting the lawfulness of the processing carried out on the basis of the consent until the cancellation.

Use of an external merchandise management system

We use an enterprise resource planning system for contract processing within the framework of order processing. For this purpose, your personal data collected within the framework of the order will be transmitted to

godesys AG, Nikolaus-Kopernikus-Straße 3, 55129 Mainz, Germany

Payment service provider

Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find these at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of personal data when selecting Klarna payment options
In order to be able to offer you Klarna’s payment options, we will transmit personal data, such as contact details and order data, to Klarna. This enables Klarna to assess whether you are eligible for the payment options offered via Klarna and to adapt the payment options to your needs. For general information about Klarna, please visit: https://www.klarna.com. Your personal information will be processed by Klarna in accordance with applicable data protection laws and as set out in Klarna’s privacy policy at
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent cookies from being stored and the data they contain from being transmitted. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.

You can find out how to manage (including disabling) cookies in the main browsers by following the links below: Chrome: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognise your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is also

recognised after a page change.

The use of cookies or comparable technologies is based on Section 15 (3) p. 1 TMG. The processing of your personal data is based on Art. 6 (1) lit. f GDPR from our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer. You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation.

Cookie Einstellungen öffnen

Advertising tracking

Use of the Facebook Pixel

We use the “Custom Audiences” remarketing function of Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland “Facebook”) on our website. Facebook Ireland and we are jointly responsible for the collection and transmission of your data to Facebook when you use the Service. This is based on an agreement between us and Facebook Ireland on the joint processing of personal data, which sets out the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. Thereafter, we are in particular responsible for complying with the information obligations pursuant to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations pursuant to Art. 33, 34 GDPR to the extent that a personal data breach affects our obligations under the joint processing agreement. Facebook Ireland has the responsibility to enable data subject rights under Art. 15 – 20 GDPR, to comply with the security requirements of Art. 32 GDPR with respect to the security of the Service, and to comply with the obligations under Art. 33, 34 GDPR to the extent that a personal data breach affects Facebook Ireland’s obligations under the Joint Processing Agreement.
The application serves the purpose of targeting visitors to the website with interest-based advertising on the social network Facebook. For this purpose, the remarketing tag from Facebook was implemented on the website. A direct connection to the Facebook servers is established via this tag when visiting the website. This transmits information about which of our pages you have visited to the Facebook server. Facebook associates this information with your personal Facebook user account. When you visit the social network Facebook, you will then be shown personalised, interest-based Facebook ads. Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://www.facebook.com/legal/EU_data_transfer_addendum.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 15 (3) p. 1 TMG in conjunction with. Art. 6 (1) lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. For more information on the collection and use of data by Facebook, your rights in this regard and ways to protect your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

Use of Google Ads Conversion Tracking
We use the online advertising programme “Google Ads” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google which is responsible for processing your data and complying with the applicable data protection laws.
When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you have clicked on the ad and have been redirected to this page. Each Google Ads client receives a different cookie. Thus, there is no possibility that cookies can be tracked through Ads clients’ websites.
The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users. Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 15 (3) p. 1 TMG in conjunction with. Art. 6 (1) lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/

Use of Microsoft Ads Tracking
We use Universal Event Tracking (UET) on our website via the Microsoft Advertising (formerly Bing Ads) service of Microsoft Corporation (USA). Via UET, Microsoft stores a cookie in your browser to enable an analysis of the use of our online offer. The prerequisite for this is that you have reached our website via an advertisement from Microsoft Advertising. In this way, Microsoft and we can recognize that someone has clicked on an ad, has been redirected to our online offer and has reached a previously determined target page (so-called conversion measurement). No IP addresses are stored in this process. No further personal information about the identity of the user is provided. Microsoft Advertising is only used with your consent. Art. 6 para. 1 lit. a DSGVO serves as the legal basis. You can revoke your consent at any time in the privacy settings by deactivating conversion tracking. Further information on data protection at Microsoft can be found in the
Microsoft privacy policy at https://privacy.microsoft.com/de-de/privacystatement.

Plug-ins and miscellaneous

Use of the Google Tag Manager

We use the Google Tag Manager of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043,

USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google which is responsible for processing your data and complying with the applicable data protection laws.

This application is used to manage JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of designing and optimising our website in line with requirements.

The Google Tag Manager itself neither stores cookies nor does it process personal data. However, it enables the triggering of other tags that can collect and process personal data.

You can find more information on terms of use and data protection here.

Data subject rights and storage period

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Articles 15 to 20 of the GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability. In addition, you have the right to object to processing based on Art. 6 (1) f GDPR and to processing for the purpose of direct marketing in accordance with Art. 21 (1) GDPR.

Right of appeal to the supervisory authority
In accordance with Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection

If the personal data processing listed here is based on our legitimate interest according to Art. 6 (1) lit. f GDPR, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.

After the objection has been made, the processing of the data concerned shall be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the purpose of asserting, exercising or defending legal claims.

If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.

last update: 27.10.2020